When the owner of One&Done called me recently, I felt bad for his situation. While I wish this weren't the case, the web design industry has some companies that really shouldn't be in the space. While they're great at selling their services, the rarely deliver results. Just big bills and next to no leads as a result. So when he calls me and is looking for transparency, well, he's in the right place.
In order for a website and Google Business Profile to be successful, they need some TLC. By that I mean not only to be optimized, but also to be updated frequently with things that matter. This isn't rocket science; it simply requires some work.
And this will be no different for One&Done out of Mandan, ND. We built their online marketing around lead generation. Because at the end of the day, if your phone ain't ringing, your online marketing simply isn't working.
When we started building this website, we wanted to give it a local and "North Dakota feel." After all, that is their target market, so we wanted that to translate into their marketing. We used some pictures that we actually took ourselves here at Flyway Media. The owner, Chris Hustad, has taken thousands of outdoor-related pictures over the years and has a pretty heavy database of content to use.
After that, we simply restructured the site so it'll attract the right visitors, giving them a reason to want to hit the call button. While we would love to write for hours about all the science behind it, at the end of the day, this is all we're trying to do. We want to fill their calendar where the previous companies weren't capable.
The website itself is based around the K.I.S.S. principle and will load fast on any device. It doesn't happen overnight, but soon I expect them to get a steady stream of leads. That's not a sales pitch; that's simply what we do.
If you're in need of HVAC or duct cleaning services in North Dakota, give One&Done a shout! They've been doing this for many years and are very experienced.
