This past week, we launched a marketing campaign for a security systems firm out of Illinois & Missouri. Barcom Security, has been in the security industry for over 40 years.  Since that time, the ways to acquire and serve customers has changed significantly, and we’re excited to take them to the next level online.

The 2 avenues we’re focusing on heavily is their website and Google My Business listing.  We feel that the ROI on these 2 marketing channels greatly outweighs the need for any additional advertising spend online.  Let me explain why.

Barcom Security Website - Their previous website was extremely large, with a dated SEO strategy that simply wasn’t working.  The result was a poor performance, overall.

We felt that greatly condensing the site should make the path to engagement much easier.  Their goal for the website was to attract new business via phone calls and emails.  So in their case, we feel the KISS principle came into play. 

Google My Business Listing - These days, your presence on Google My Business is about as important as ANY marketing effort.  MOST people start their research on their phones, computer, or tablet with simple searches online for, in this case, security questions.

We’re optimizing this to coordinate with their 3 locations, and capture as much targeted traffic as possible in their demographic.

Between the website and GMB (Google My Business), Barcom Security should constantly have leads coming in via phone, email, and chat (which is also new for them).  The end result is solid customer service, sales, and an overall positive customer experience. 

That’s what Barcom does for their customers, so we simply did the same for them.

We look forward to a prosperous relationship as we continue to monitor and grow their presence online.

If you’re in the market for a solid lead-generating website and GMB management, then give Flyway Media a shout today.  We offer free estimates and online marketing evaluations.